After the launch of Azuñia Tequila back in summer of 2009, Intersect Beverage has experienced steady growth and interest for the brand in the 8 states they currently have distribution in. The success has been centered around the unique flavor profile of the brand and the work Intersect Beverage has done in the “Mixology” community. The brand was quickly recognized by some industry heavy hitters and after a series of meetings in New York, Intersect Beverage made the decision to partner with DSWE. “We realized after our first meeting together that it was a perfect fit for our two companies. We believe in the same principles and own the same philosophies of the business,” says Jim Riley CEO Intersect Beverage. “I am personally looking forward to the great things we can do with Domain’s strategic partners like the Tippling Brothers.”

With the launch of their Classic and Vintage Artisanal Spirits Collection in February 2009, Domain Select is in a position to expand the portfolio with a new line of tequilas. “We are happy to have the opportunity to work with Intersect Beverage and embrace their knowledge and passion for success. ” says Allison Domeneghetti, COO of DWSE. “After the results came in from the Ultimate Spirits Challenge earlier this month we knew we had made the right decision with our new endeavor. All three blends of Azuñia did extremely well, with the Azunia Añejo receiving 93 points -Excellent-Highly Recommended!”

DSWE and Intersect Beverage will be opening up new markets in 2010 to expand its current coverage beyond California, Arizona, Hawaii, Colorado, New Jersey, Pennsylvania, Illinois and Nevada, with New York being the first to open collectively.

About Azuñia Tequila
Intersect Beverage, located in Newport Beach, CA, imports Azuñia Tequila (ultra-premium tequila). Azuñia Tequila is produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco, Reposado and Anejo. Azuñia Tequila is currently distributed in Arizona, California, Colorado, Pennsylvania, Hawaii and New York, and New Jersey. To learn more about Azuñia Tequila check out www.azuniatequila.com follow on Twitter at http://twitter.com/azuniatequila and Facebook http://bit.ly/tX8N0

About Classic & Vintage Artisanal Spirits Collection
Assembled in 2009, the Classic & Vintage Collection is a portfolio of boutique spirits, founded by Domaine Select Wine Estates (DSWE). The Portfolio represents a dynamic and diverse group of products that promote quality and accessibility within the cocktail culture across the U.S. This spirits set is an unprecedented collection of gems, each with a distinct and relevant story.

About DSWE – Domaine Select Wine Estates
Founded in 1999, Domaine Select Wine Estates is dedicated to wines and spirits from around the world of the highest quality and which demonstrate excellence and tremendous character, particular to their origin. The company is committed to transmitting the individuality of the producers; expressing diversity, tradition and character – the tenants of DSWE.

$50 per person
to purchase tickets email
jennifer@solcocina.com

Tray Passed Appetizers
~rolled pork taquitos with guacamole & spicy guava glaze~
~tostadas with vegetable ceviche & salsa limon~
~black fig stuffed with blue cheese & piloncillo chipotle glaze~
~paired with Azunia cocktail~

First Course
~salad of avocado, borrego valley ruby grapefruit, jicama & fresh herb-crema dressing & fried sage~
~paired with Azunia platinum blanco tequila~

Second Course
~fresh dungeness crab cake surrounded by white corn chowder ‘frico’~
~paired with Azunia reposado tequila~

Third Course
~grilled lamb loin tacos ‘borracho’ with tomatillo salsa,
arroz verde, black beans, red onion & habanero pickle~
~paired with Azunia añejo tequila~

Dessert
~chocolate crepa filled with chocolate mousse, served with dulce de leche sauce, cinnamon crema & fresh fruit~
~paired with Azunia añejo tequila~

January 5, 2010 (Newport Beach, CA) – Intersect Beverage announces today that their ultra-premium tequila brand, Azuñia Tequila – Platinum Blanco, is certified “100% organic”. This special certification is only provided to select distilleries that meet the production process controls and activity management requirements set by the NOP-USDA, which can be found at www.ams.usda.gov/NOP/. Azuñia Tequila – Platinum Blanco was originally granted the “organic” status back in October 2009, but Intersect Beverage has waited until now to make the public announcement of its certification.

Jim Riley, Chief Executive Officer of Intersect Beverage says, “We were happy to work with the government officials and go through this process of getting Azuñia Tequila – Platinum Blanco the organic certification because it gives Intersect Beverage’s ultra-premium tequila that special place among others in the marketplace and provides tequila enthusiasts that organic seal they can recognize and equate with quality and a distinguishable, smooth taste that rises above the rest.”

“This new certification is also relevant because it will provide the Intersect Beverage, Azuñia Tequila sales team with more value when going into new bars, restaurants and retailers – our desire is to make Azuñia Tequila – Platinum Blanco the most requested type of tequila among consumers,” echoes Intersect Beverage’s President, Kirk Gaither.

Intersect Beverage worked alongside Wirtz Beverage Group’s Peter Vestinos and their team of mixologists to develop an official first organic cocktail recipe using Azuñia Tequila – Platinum Blanco.

Recipe: The Jalisco Hound – Created by Peter Vestinos for Azuñia Tequila
1.5 oz Azuñia Tequila – Platinum Blanco
.75 oz Fresh Lemon Juice
.75 oz Fresh Grapefruit Juice
.75 oz Azuñia Organic Agave Nectar

Shake with ice and strain over ice in a Collins Glass. Top with Soda

Danny Wirtz, VP, Spirits Marketing & Sales says, “This certification and recipe is significant because Azuñia Tequila – Platinum Blanco will now be available in the Wirtz Beverage markets of Nevada and Illinois this month. Launch meetings and activities will take place over the week of January 11th in both states and we couldn’t be more excited for this partnership and opportunity to bring one of the best tasting tequilas into our distribution circle.”

ABOUT INTERSECT BEVERAGE
Intersect Beverage, located in Newport Beach, CA, imports premium tequilas. Executives, Jim Riley and Kirk Gaither, have more than twenty years experience in the spirits industry. Intersect Beverage is committed to delivering the highest quality brands and products to every client, employing the best management and sales team in the industry involving each individual in the success of the company and its partners. Dedicated to redefining the spirits industry, having fun while delivering only the finest quality products to the market.

Intersect Beverages’ products include:

Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber Blue Agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco (perfect choice for a refreshing Azuñia margarita), Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts). Azuñia Tequila is currently distributed in Arizona, California, Colorado, Hawaii, Nevada, New Jersey and Pennsylvania.

Regional Tequila (authentic premium tequila) produced from 100% Weber blue agave and double distilled. Regional’s portfolio includes: Blanco (unaged and pure), Reposado (smooth and medium-bodied with a true ripe agave aroma), and Añejo (bold full-bodied flavor). Regional Tequila is currently distributed in California and Colorado.

Each brand delivering a distinct flavor for all to enjoy!

To learn more about Azuñia Ultra-Premium Tequilas and to download a list of Azuñia Tequila cocktails visit www.azuniatequila.com.

To learn more about Regional Premium Tequilas visit www.regionaltequila.com.

ABOUT WIRTZ BEVERAGE GROUP
With more than 3,000 employees and $1.5 billion in annual sales, Wirtz Beverage Group is one of the leading alcohol beverage distributors in the country with interests in wine, spirits and beer wholesalers. Focused on technology and innovation, Wirtz Beverage Group helps deliver industry leading growth with many of the world’s top luxury and premium spirit, wine and beer suppliers. The company is committed to providing customers and suppliers with a best-in-class model for continued success.

Wirtz Beverage Group is a division of Chicago-based Wirtz Corporation, having diversified interests in banking, real estate, insurance, sports and wine, beer and spirits distribution throughout the United States. Founded by Arthur Wirtz in 1926, his son William took the helm in 1983 and led the company to increased prosperity. Today, the privately-held Wirtz Corporation remains family-owned with Arthur’s grandson, W. Rockwell Wirtz, leading the company as President.

In an ever-changing marketplace, Wirtz Beverage has been successful in adapting to those changes by finding innovative approaches to meeting the demands of the industry. With a clear vision towards the future, we are dedicated to the needs of our customers and suppliers; to protecting the integrity of the three-tier system; and are committed to our community mission of encouraging responsible adult consumption of our products.

#end#

If you go to any tailgate party and someone says, “hey, who wants some tequila?”, there will be two distinct responses. The first response you’ll hear is, “Bring It ON!”. The other response is, “No Way!”. When it comes to tequila there are certainly those that love it and those that won’t drink it. I recently discovered a new brand of tequila, Azuñia Tequila, that just might convince those saying, “No Way!” to try tequila again.

Many of those drinkers that avoid tequila have more than likely had a bad experience with it when they were younger. Either while in college or possibly a Spring Break vacation to Mexico, these people probably got sick from not knowing their own limit. Odds are it was probably cheap, inferior tequila to make matters worse. And we all know that once you have had “that night” with tequila, the strong and distinctive smell of any tequila, can turn a person green in an instant. But it doesn’t have to be that way.

As I mentioned above, Azuñia Tequila is different in that it is not like other tequilas you have had in the past. Azuñia Tequila is relatively new on the market but is bound to make some waves and it will win some awards soon. The major complaint any type of tequila gets is the harsh and bitter taste and the pungent smell. Not Azuñia Tequila. All three Azuñia Tequilas, Azuñia Platinum, Azuñia Reposado and especially Azuñia Añejo are all incredibly smooth. I had a chance to sample all three and I can say with confidence they did not disappoint.

Some background on this groundbreaking tequila comes from its roots and how the agave plants are grown, harvested and the tequila is eventually distilled. Many tequila makers will get their agave plants from a number of different growers making the taste less consistent and frequently less predictable. Azuñia Tequila is made from 100% Weber Blue Agave grown by the Sergio Zuñiga Family. The Zuñiga Family is one of the oldest agave growing families in the Tequila, Jalisco Region of Mexico. This family plantation has made a 10 year commitment to harvesting their agave plants exclusively to produce Azuñia Tequila.

Azuñia Platinum is the mixable, ultra-premium tequila made from 100% Weber Blue Agave. I chose to sample the Platinum while making an Azuñia margarita. (All recipes mentioned can be found at the bottom of this review.) I followed the recipe to the exact letter and I will admit it was one of the most authentic and refreshing margaritas I have had. If you are a tequila drinker and like Patron Silver, you’ll love Azuñia Platinum.

Next up to sample was Azuñia Reposado. This one is aged for a minimum of 3 months in American Oak barrels for a touch of smokiness. I tried this one in a Mex-jito which is much like a mojito but instead of run it uses tequila. I was quite impressed yet again and I liked the combination of the light smoke flavor mixed with the mint flavors.

Now comes the true test sample, Azuñia Añejo. This one I tried straight up without any mixers or making a cocktail out of it. In my book, if you can drink tequila straight, and by straight I mean sipping it and enjoying it rather than doing tequila shots, that is good tequila. Azuñia Añejo was unbelievably smooth as you would expect from an ultra-premium tequila. I later found out that this smoothness is a result of minimum of 12 months of aging in American Oak barrels. Azuñia Añejo was flavorful yet not overpowering with hints of vanilla and nuts. Very smooth and very enjoyable. No mixers necessary.

Because Azuñia Tequila is a relatively new brand to the United States, it is not available nationwide. Select states like California, Arizona, Colorado, Hawaii and New Jersey with more added soon currently carry the Azuñia brand. I’d highly recommend trying Azuñia Tequila even if you have sworn off tequila for the remainder of your days on earth. Azuñia Tequila just might surprise you into becoming a tequila drinker once again.

Azuñia Tequila is quite astute and active on social media outlets as well. If you would like to visit the Azuñia Tequila page on Facebook, click HERE. Azuñia Tequila is also highly active on Twitter as well. If you would like to stay current with updates regarding Azuñia Tequila, please follow @azuniatequila, @AzuniaKirk, @AzuniaJim and @azuniajenifer. For more information on Azuñia Tequila, please visit their official website at azuniatequila.com. Must be 21 or over, please drink responsibly and never drink and drive.

Azuñia Tequila Drink Recipes:

Mex-jito
Glass: Old-Fashioned Garnish: Lime Wedge and a Mint Sprig
1.5 oz. Azuñia Reposado
1 oz. Azuñia Organic Agave Nectar
.5 oz. Freshly Squeezed Lime Juice
Lime Wedge
10 Large Fresh Mint Leaves
Club Soda
In a cocktail shaker, muddle the mint leaves and lime wedge. Add tequila, agave nectar, lime juice and plenty of ice. Shake vigorously for 5 seconds. Strain into an ice-filled glass and top with club soda. Garnish with a lime wedge.
*For a different variation, try it with Azuñia Platinum Tequila.

The Azuñia Margarita
Glass: Pint Glass Garnish: Lime Wedge
2.5 oz. Azuñia Platinum Tequila
1 oz. Azuñia Organic Agave Nectar
1 oz. Water
2 oz. Freshly Squeezed Lime Juice
Sea Salt (optional)
Combine all ingredients in an ice-filled cocktail shaker. Shake vigorously for 5 seconds and pour into a sea salt-rimmed glass. Garnish with a lime wedge.
*For a different variation, try it with Azuñia Reposado Tequila.

Paloma Glass: Old-Fashioned
Garnish: Lime Wedge
2 oz. Azuñia Platinum Tequila
1 oz. Freshly Squeezed Lime Juice
Squirt® (grapefruit soda)
Dash of Sea Salt
Moisten the rim of the glass with the lime wedge and salt the rim. Add a dash of sea salt to the bottom of the glass and fill with ice. Add lime juice and tequila. Top off with Squirt® and garnish with a lime wedge.

Canterita Glass: Pint Glass
Garnish: Orange Slice
2 oz. Azuñia Platinum Tequila
.5 oz. Azuñia Organic Agave Nectar
1 oz. Freshly Squeezed Lemon Juice
1 oz. Freshly Squeezed Lime Juice
.5 oz. Grapefruit Juice
.5 oz. Orange Juice
Dash of Sea Salt
Squirt (grapefruit soda)
Combine all ingredients, except Squirt and sea salt, in an ice-filled cocktail shaker. Shake vigorously for 5 seconds. Add a dash of sea salt to the bottom of the glass and pour contents of shaker into glass. Top off with Squirt and garnish with an orange slice. (Rim glass with sea salt – optional.)

Newport Beach Calif., — OC Motorsports Trophy-Truck driver Ed Stout has much on the line in November—a victory at the Granddaddy of all desert races and a possible SCORE points championship.  Stout, currently third in the SCORE Desert Series Trophy-Truck points standings and a mere two points from second, will start from the 24th position in his quest for a title at the 42nd Tecate SCORE Baja 1000, scheduled to begin on Nov. 20 in Ensenada, Baja California Mexico.

Stout, an Irvine, Calif., resident, will set out on the world’s longest non-stop desert race on November 20 at 10:30 a.m. in his OC Motorsports prepared Chevrolet Trophy-Truck.  Respected navigator, Jim Riley, who is the CEO of Azuñia Tequila will start the race with Stout and run for the first 160 miles. It will then be up to Jake Batulis to keep the car in tact and on time for the next 200 miles as he relieves Stout. Jake has been a trusted friend and integral part of Stouts program for several years now. When Stout gets back in the car it will be with his trusted mechanic Brian Lopez, as they race for the finish attempting to capture their first Trophy-Truck win and hopefully, their first SCORE championship.

Jim Riley (left) and Ed "Clyde" Stout (right)

Stout has been a force in the Trophy-Truck ranks throughout the 2009 season by consistently finishing races and racking up valuable points. Stout drove to a solo third-overall finish at the SCORE Laughlin Desert Challenge and tenth-overall at the Tecate SCORE San Felipe 250.  A triumph by Stout at the Tecate SCORE Baja 1000 would be his first victory at the event in Trophy-Truck, the premier class in the SCORE Desert Series. In 2002, Stout won the Tecate SCORE Baja 1000 in the 1-2/1600 class.  Riley, Batulis and Lopez, fully aware of the significance of a Baja win, have logged long hours training and anticipating every challenge before pre-running the rugged Tecate SCORE Baja 1000 course.

“A win at this race would be incredible, and to take home the championship would be an awesome way to end the season,” said Stout.  “Jim, Brian and Jake have been working hard and doing their homework.  Everyone feels really comfortable and confident and we can’t wait to get down there, bring home a win and celebrate responsibly with Azuñia Tequila.”

Riley, a seasoned off-road veteran and three-time Baja 1000 navigator comes to the OC Motorsports Trophy-Truck team as part of the Azuñia Tequila support initiative—but to Riley and Stout, the Tecate SCORE Baja 1000 also has a personal significance.  Riley along with a group of racers including Stout intend to give back to the people of Baja California Mexico by donating 1000 cans of food and supplies as part of a special relief project organized by a consortium of passionate off-road enthusiasts including; Marty Fiolka from Dirt Sports Magazine, Nick Baldwin of the AOK organization, (AOKnick.org) Wahoo’s Fish Taco owner Wing Lam plus Blue C Advertising counterparts Eric Morley and Jeff Bentley.  The relief project, which was spearheaded years ago, is intended to help support the villages and farms of Baja California Mexico who’s incomes have been affected by the lack in tourism as a result of the recent news emanating from the drug related violence occurring in Mexico’s border towns.

“We’re very proud to be involved in the SCORE Baja 1000 this year and to be giving something back to the citizens of Baja California Mexico,” said Riley. “Mexico has a fond significance to us because we are proud of the land and the people.  The families who work the land are the heart of Azuñia Tequila and we enjoy helping them out whenever we can.”

42nd Annual Tecate SCORE Baja 1000 race event details:

The 42nd annual Tecate SCORE Baja 1000 is scheduled for Nov. 19–22. More than 275 entries (including 32 from the Trophy Truck class) from 34 U.S. states and 12 countries, competing in 28 Pro and 7 Sportsman classes for cars, trucks, motorcycles and ATVs will battle along the Baja California peninsula. Crowds nearly 300,000 strong will line the course.

Thursday, Nov. 19 will feature the always-popular SCORE Manufacturer’s Midway from 10 a.m. to 4 p.m. PST. The first motorcycle and ATV competitors will leave at 6:30 a.m. PST on Friday, Nov. 20; car and truck classes will depart at 10:30 a.m.

This year’s Tecate SCORE Baja 1000 desert race will be televised on a delayed basis as a one-hour NBC Sports special, in association with SCORE and Aura360, for the sixth consecutive year, scheduled to air at 2 p.m. (EST) on Sunday, Dec. 19 on the NBC Television Network. It will also air on a delayed basis outside of the U.S. on ESPN International.

Azuñia Tequila will be hosting a post race party to raise money for the 2010 charity relief project at Cafe Maiz in Mission Viejo, Calif., for more details go to www.azuniatequila.com www.cafemaiz.com

Supporting Sponsors: Azuñia Tequila, ReadyLift, General Tire, King Shocks, Uni Filters, Kreed sunglasses, Lucas Oil, BCR Wheels, Ancra Tie Downs, LightFORCE.

About Azuñia Tequila

Intersect Beverage, located in Newport Beach, CA, imports Azuñia Tequila (ultra-premium tequila). Azuñia Tequila is produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco, Reposado and Anejo. Azuñia Tequila is currently distributed in Arizona, California, Colorado, Hawaii, Pennsylvania and New Jersey. Azuñia Tequila also provides sponsorship support for Robbie Pierce and Rob MacCachren, Team Mastercraft and Cameron Steele as they set out to win the Tecate SCORE Baja 1000 in their respective classes.  To learn more about Azuñia Tequila check out www.azuniatequila.com follow on Twitter at http://twitter.com/azuniatequila and Facebook http://bit.ly/tX8N0

“We chose Blue C Advertising based on its sociobranding insights and ability to turn those insights into creative ideas and exposure through various social media channels,” said Jim Riley, CEO of Intersect Beverage which distributes Azuñia. “As a team, we will be able to take the Azuñia brand to new heights.”

“Blue C’s focus and intensity for our brand was evident during our initial meetings and that energy was compatible with our organization,” said Kirk Gathier, President of Intersect Beverage. “We look forward to a successful future.”

Created in the heart of Mexico’s Tequila Valley, Azuñia starts with aged Weber Blue Agave, which grows harmoniously for eight to ten years in the sun-drenched fields surrounding the small town of Amatitan. In partnership with one of the oldest agave-growing families in the Jalisco Region of Mexico, Azuñia Tequila is produced with a long line of heritage and tradition behind it. Intersect Beverage’s initial imports will include Azuñia Tequila made from 100 percent Weber Blue Agave in the following three varieties: Platinum Blanco, Reposado and Añejo.

“Azuñia is a one-of-a-kind, premium brand ran with a nimble structure that has quickly developed a loyal and passionate customer base through the use of social media,” said Eric Morley, principal at Blue C Advertising. “We are thrilled to have been chosen to help enhance the Azuñia brand through the effective use of proven sociobranding concepts, creative collaboration and digital media strategies.”

As part of this new relationship, Azuñia Tequila introduced a new cocktail recipe specifically for Blue C Advertising, it’s called the Blue C Margarita, try it here:

Glass: Collins
Garnish: Lemon Wheel

1.25 oz. Azuñia Platinum Tequila
.5 oz. Triple Sec
.5 oz. Blue Curacao
2 oz. Lemon Sour
Squeeze of Fresh Lime

Combine all ingredients in an ice-filled cocktail shaker. Shake vigorously for five seconds and pour into glass. Garnish with a lemon wheel and enjoy!

About Azuñia Tequila

Intersect Beverage, located in Newport Beach, CA, imports Azuñia Tequila (ultra-premium tequila). Azuñia Tequila is produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco, Reposado and Anejo. Azuñia Tequila is currently distributed in Arizona, California, Colorado, Pennsylvania, Hawaii and New Jersey. To learn more about Azuñia Tequila check out www.azuniatequila.com follow on Twitter at http://twitter.com/azuniatequila and Facebook http://bit.ly/tX8N0

About Blue C Advertising:

Blue C Advertising is a progressive, full-service agency located in the historic Balboa Peninsula-area of Newport Beach, California. Known for providing creative integrated campaigns that have maximum reach, the agency’s work has empowered clients to acquire new customers, retain existing customers and optimize the lifetime value of their brands. For over ten years, Blue C’s diverse portfolio has included clients in industries spanning automotive and recreational vehicle manufacturers, action sports and enthusiast products and services, travel and tourism, special events, gaming, healthcare, technology, consumer products and services, and business-to-business services. Blue C leads each of its clients in brand development and ROI initiatives that connect their company’s strategic messaging, traditional advertising, direct response, point-of-sale, sale promotions and comprehensive integrated marketing programs. To learn more about Blue C Advertising visit www.bluecusa.com

]]> http://azuniatequila.com/press/2009/11/02/azunia-tequila-takes-a-shot-at-blue-c-advertising/feed/ 0 http://azuniatequila.com/press/2009/09/23/rch-designs-azunia-tequila-join-together-to-race-for-a-cure/ http://azuniatequila.com/press/2009/09/23/rch-designs-azunia-tequila-join-together-to-race-for-a-cure/#comments Wed, 23 Sep 2009 13:40:17 +0000 azuniapr http://www.azuniatequila.com/press/?p=100 On Saturday October 10, 2009 RCH Designs and Azuñia Tequila will compete in the 4^th Annual M.O.R.E. (Mohave Off-Road Enthusiasts) Powder Puff Race for the Cure. This is an all female off-road race held in the desert of Barstow, CA. Terra Hagel, co-owner of RCH Designs & Barbie Riley, co-owner of Azuñia Tequila, will compete in the UTV class – car #1918, tackling 100 miles of off-road terrain. Join us in our efforts to raise awareness and fight to find a cure for this horrible disease and for all those that are impacted by cancer. All donations are welcome, 100% of all donations we receive will go to cancer research. Please send your donation to:

Terra Hagel
C/O RCH Designs
7392 Vincent Circle
Huntington Beach, CA 92648

Thanks to our friends at Azuñia Tequila and OneHope Wine we have a little incentive.

• Anyone who donates $50 will receive a bottle of OneHope Wine ($20 retail value).
• Anyone who donates $125 will receive a bottle of Azuñia Tequila and a bottle of OneHope Wine ($62 retail value).
• Any individual donation received in excess of $125 – Well….what can we say…YOU ROCK!

Without the time, money, product and other generous contributions from our team sponsors we wouldn’t be able to participate in this great event. Thank you all for helping us make a difference and raise awareness and funds for such an important and personal cause.

• RCH Designs
• Azuñia Tequila
• Mastercraft Safety (Seats, race suits, window nets, restraints, limit straps)
• Rancho Suspension (6″ long arm suspension & pro series coil over shocks)
• Lightforce (HID lights)
• K&N filters (Performance intake system)
• Polaris (Ranger RZR)
• PCI Race Radios

Race Day is Saturday Oct 10th!  Racing starts at 8:00 AM and continues until 4:00PM. There will be two 4 hour Main Race Events. The public is welcome. There will be an open BBQ, a live band and a raffle.  For more race details please visit www.moreracing.net/powderpuff09.

About RCH Designs

RCH Designs, located in a 6,000 sq foot facility in Huntington Beach, CA, is a full service photography studio, marketing/advertising specialist, concept development, consulting, public relations, graphic and web design organization.

About Azuñia Tequila

Intersect Beverage, located in Newport Beach, CA, imports Azuñia Tequila (ultra-premium tequila). Azuñia Tequila is produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco, Reposado and Anejo. Azuñia Tequila is currently distributed in Arizona, California, Colorado, Hawaii and New Jersey.

On Wednesday, August 5, Intersect Beverage will celebrate the distribution of Azuñia Tequila and Regional Tequila in Colorado. The celebration will be held at Tambien in Denver, the ideal venue to showcase Azuñia Tequila’s ultra-premium flavor and Regional Tequila’s uncompromised authentic quality! This will be the first introduction of Regional Tequila into the United States as presented by Intersect Beverage.

Jim Riley, Chief Executive Offi cer of Intersect Beverage, stated, “We are excited about the arrival of Azuñia Tequila and Regional Tequila in Colorado and have invited Darin Jones, Owner of Tequila.net, to join in our celebration. I had the pleasure of meeting Darin in Tequila Mexico this year and knew he and his network would be a great addition to the event as we launch Azuñia Tequila and Regional Tequila.”

Intersect Beverage has secured a partnership with Republic National Distribution Company (“RNDC”), Colorado, for the distribution of Azuñia Tequila and Regional Tequila. Kirk Gaither, President of Intersect Beverage and Jim Smith, President of RNDC, have worked in the industry together for many years. “We welcome the opportunity to work with Jim and his associates at RNDC along with our local accounts to introduce Azuñia Tequila and Regional Tequila to the bartenders and consumers of Colorado, stated Gaither. We have seen RNDC grow brands in the past and we expect positive sales results in 2009. We look forward to increased sales in 2010 as we continue our partnership with RNDC while generating awareness and appreciation for both Azuñia and Regional’s tequila portfolio’s.”

“Lukas Liquor Superstore is excited at the opportunity to be the first in the state of Colorado to offer it’s customers Azuñia Tequila, the latest entry into the premium tequila market, stated Larry Merfeld, Owner of Lukas Liquor Superstore. Colorado, specifi cally the Denver Metro Area, has a sophisticated tequila buyer and is one of the largest tequila markets in the U.S. Having personally experienced Azuñia, I can attest to the quality that one would expect from such a product that Azuñia brings to the Colorado market.”

About Intersect Beverage
Intersect Beverage, located in Newport Beach, CA, imports premium tequilas. Executives, Jim Riley and Kirk Gaither, have more than twenty years experience in the spirits industry. Intersect Beverage is committed to delivering the highest quality brands and products to every client, employing the best management and sales team in the industry involving each individual in the success of the company and its partners. Dedicated to redefining the spirits industry, having fun while delivering only the fi nest quality products to the market.

Intersect Beverages’ products include:
Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco (perfect choice for a refreshing Azuñia margarita), Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts). Azuñia Tequila is currently distributed in New Jersey. Azuñia Tequila is committed to strategically expanding its distribution throughout the United States and beyond.

Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled. Regional’s portfolio includes: Regional Blanco, Reposado and Añejo.

Each brand delivering a distinct fl avor for all to enjoy!

To learn more about Azuñia Ultra-Premium Tequilas and to download a list of Azuñia Tequila cocktails visit www.azuniatequila.com.

Please Drink Responsibly

Intersect Beverage:

2801 W. Coast Highway, Suite 387, Newport Beach, CA 92663
Tel: 949-631-2246 Fax: 949-631-6130
email: info@intersectbeverage.com

HUNTINGTON BEACH, CA., July 29th, 2009 – RCH Designs announces the launch of Azuñia Tequila’s (”Azuñia”) website, www.azuniatequila.com (”the website”). Azuñia is an ultra-premium tequila, made from the finest quality 100% Weber Blue Agave plants hand selected from the Jalisco region of Mexico, imported by Intersect Beverage, Newport Beach, CA.

Intersect Beverage Chief Executive Officer, Jim Riley, said, “We are very excited about the launch of Azuñia’s website designed and built by RCH Designs (”RCH”). It was a natural fit given the relationship we have built with RCH as our marketing, public relations and advertising resource and the extensive design work RCH has provided.”

“RCH is thrilled to expand its client portfolio to include such an exceptional brand of tequila, said Ryan Hagel, owner RCH. When Jim Riley insisted that RCH travel to Amatitán, Mexico with he and his partners, we knew it was an opportunity of a lifetime. Though only a week long, our trip to Amatitán afforded us an intimate setting to learn first hand from the expert farmers their traditional process of making tequila.”

The process followed by Azuñia Tequila is one of pure dedication to craftsmanship. This is not an automated machine run system; their process is a manual hard working process all the way up to the bottling. They fill six bottles at a time, with each bottle being inspected and sealed by two different workers. Talk about quality control.

RCH takes the same hands on approach when working with clients, regardless if it’s a new client or a new product for an existing client. “We are dedicated to learning and understanding the process or significance of each product in order to produce the appropriate content for each project. Whether its images for websites or written content for marketing materials, when given the chance to build a library/database of information our clients can use for years to come, we welcome the opportunity to do so,” stated Hagel.

“We look forward to building upon the websites solid foundation, as Azuñia continues to grow, by driving more interest to the site with future enhancements focusing on consumers and distributors,” stated Hagel.

RCH will always look for new and innovative ways to help our client’s gain position in the marketplace and build additional brand recognition, whether via the internet or through marketing materials, etc., their success is our success.

“We are extremely pleased with the product that RCH has produced for us. We look forward to working with them as we continue to enhance and expand the website and launch additional products in the future,” stated Riley.

About RCH Designs

RCH Designs, located in a 6,000 sq foot facility in Huntington Beach, CA, is a full service photography studio, marketing/advertising specialist, concept development, consulting, public relations, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com.

For More Information on RCH Designs:

Terra Hagel, RCH Designs

714-842-9899, terra@rchdesigns.com

About Intersect Beverage

Intersect Beverage, located in Newport Beach, CA, imports premium tequilas. Executives, Jim Riley and Kirk Gaither, have more than twenty years experience in the spirits industry. Intersect Beverage is committed to delivering the highest quality brands and products to every client, employing the best management and sales team in the industry involving each individual in the success of the company and its partners. Dedicated to redefining the spirits industry, having fun while delivering only the finest quality products to the market.

Intersect Beverages’ products include:Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco (perfect choice for a refreshing Azuñia margarita), Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts).

Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled. Regional’s portfolio includes: Regional Blanco, Reposado and Añejo.

Each brand delivering a distinct flavor for all to enjoy!

To learn more about Azuñia Ultra-Premium Tequilas and to download a list of Azuñia Tequila cocktails visit www.azuniatequila.com.

NEWPORT BEACH, Calif.–July 21, 2009 -Intersect Beverage, importer of Azuñia Tequila, celebrates the launch of Azuñia Tequila’s distribution in the U.S.

On Tuesday, July 21st, Azuñia Tequila will celebrate the launch of its distribution in the U.S. at Dusk, the nightlife destination from the collaborative efforts of DJ AM and Red Stripe Plane Group located in Caesars Atlantic City. Dan Smith, Regional Sales Manager for Intersect Beverage, is thrilled to debut Azuñia Tequila at such an evolutionary nightclub. “Dusk is a perfect place to discover Azuñia Tequila’s innovative and fun approach to cocktails,” stated Smith.

Intersect Beverage is pleased to partner with Fedway Associates Incorporated for the distribution of Azuñia Tequila in New Jersey. Jim Riley, Chief Executive Offi cer of Intersect Beverage, and Neil Barnett, President of Fedway Associates, have a long history in the industry, which started at a golf outing with PGA TOUR player Peter Jacobsen. “We look forward to building our partnership with Fedway, stated Riley, and welcome future opportunities to work with Neil and his associates.”

Kirk Gaither, President of Intersect Beverage, stated, “New Jersey is a strong market for Azuñia Tequila and we look forward to exceptional sales with our launch in 2009. Our goal for 2010 is to continue a strong working partnership with the Fedway team and our customers in New Jersey as we work together to educate the consumers and bartenders about Azuñia Tequila.”

“We couldn’t think of a better place to celebrate the launch of Azuñia Tequila in New Jersey than Dusk, stated Riley. We are very proud of our product and believe the patrons of Dusk exemplify Azuñia Tequila’s target market.” Dusk is a joint venture by DJ AM and Red Stripe Plane Group. For more information visit www.DuskAC.com.

About Intersect Beverage
Intersect Beverage, located in Newport Beach, CA, imports premium tequilas. Executives, Jim Riley and Kirk Gaither, have more than twenty years experience in the spirits industry. Intersect Beverage is committed to delivering the highest quality brands and products to every client, employing the best management and sales team in the industry involving each individual in the success of the company and its partners. Dedicated to redefi ning the spirits industry, having fun while delivering only the finest quality products to the market.

Intersect Beverages’ products include:
Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco (perfect choice for a refreshing Azuñia margarita), Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts). Azuñia Tequila is currently distributed in New Jersey. Azuñia Tequila is committed to strategically expanding its distribution throughout the United States and beyond.

Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled. Regional’s portfolio includes: Regional Blanco, Reposado and Añejo.

Each brand delivering a distinct flavor for all to enjoy!

To learn more about Azuñia Ultra-Premium Tequilas and to download a list of Azuñia Tequila cocktails visit www.azuniatequila.com.

Please Drink Responsibly

Intersect Beverage:

2801 W. Coast Highway, Suite 387, Newport Beach, CA 92663

Tel: 949-631-2246 Fax: 949-631-6130

email: info@intersectbeverage.com.