NEWPORT BEACH, Calif. – November 02, 2009 – Azuñia Tequila, headquartered in Newport Beach, Calif., has selected Blue C Advertising as its agency of record. The agency’s responsibilities for Azuñia will include creative development, social media implementation and communications counsel.
“We chose Blue C Advertising based on its sociobranding insights and ability to turn those insights into creative ideas and exposure through various social media channels,” said Jim Riley, CEO of Intersect Beverage which distributes Azuñia. “As a team, we will be able to take the Azuñia brand to new heights.”
“Blue C’s focus and intensity for our brand was evident during our initial meetings and that energy was compatible with our organization,” said Kirk Gathier, President of Intersect Beverage. “We look forward to a successful future.”
Created in the heart of Mexico’s Tequila Valley, Azuñia starts with aged Weber Blue Agave, which grows harmoniously for eight to ten years in the sun-drenched fields surrounding the small town of Amatitan. In partnership with one of the oldest agave-growing families in the Jalisco Region of Mexico, Azuñia Tequila is produced with a long line of heritage and tradition behind it. Intersect Beverage’s initial imports will include Azuñia Tequila made from 100 percent Weber Blue Agave in the following three varieties: Platinum Blanco, Reposado and Añejo.
“Azuñia is a one-of-a-kind, premium brand ran with a nimble structure that has quickly developed a loyal and passionate customer base through the use of social media,” said Eric Morley, principal at Blue C Advertising. “We are thrilled to have been chosen to help enhance the Azuñia brand through the effective use of proven sociobranding concepts, creative collaboration and digital media strategies.”
As part of this new relationship, Azuñia Tequila introduced a new cocktail recipe specifically for Blue C Advertising, it’s called the Blue C Margarita, try it here:
Glass: Collins
Garnish: Lemon Wheel
1.25 oz. Azuñia Platinum Tequila
.5 oz. Triple Sec
.5 oz. Blue Curacao
2 oz. Lemon Sour
Squeeze of Fresh Lime
Combine all ingredients in an ice-filled cocktail shaker. Shake vigorously for five seconds and pour into glass. Garnish with a lemon wheel and enjoy!
About Azuñia Tequila
Intersect Beverage, located in Newport Beach, CA, imports Azuñia Tequila (ultra-premium tequila). Azuñia Tequila is produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco, Reposado and Anejo. Azuñia Tequila is currently distributed in Arizona, California, Colorado, Pennsylvania, Hawaii and New Jersey. To learn more about Azuñia Tequila check out www.azuniatequila.com follow on Twitter at http://twitter.com/azuniatequila and Facebook http://bit.ly/tX8N0
About Blue C Advertising:
Blue C Advertising is a progressive, full-service agency located in the historic Balboa Peninsula-area of Newport Beach, California. Known for providing creative integrated campaigns that have maximum reach, the agency’s work has empowered clients to acquire new customers, retain existing customers and optimize the lifetime value of their brands. For over ten years, Blue C’s diverse portfolio has included clients in industries spanning automotive and recreational vehicle manufacturers, action sports and enthusiast products and services, travel and tourism, special events, gaming, healthcare, technology, consumer products and services, and business-to-business services. Blue C leads each of its clients in brand development and ROI initiatives that connect their company’s strategic messaging, traditional advertising, direct response, point-of-sale, sale promotions and comprehensive integrated marketing programs. To learn more about Blue C Advertising visit www.bluecusa.com
