HUNTINGTON BEACH, CA., July 29th, 2009 – RCH Designs announces the launch of Azuñia Tequila’s (”Azuñia”) website, www.azuniatequila.com (”the website”). Azuñia is an ultra-premium tequila, made from the finest quality 100% Weber Blue Agave plants hand selected from the Jalisco region of Mexico, imported by Intersect Beverage, Newport Beach, CA.

Intersect Beverage Chief Executive Officer, Jim Riley, said, “We are very excited about the launch of Azuñia’s website designed and built by RCH Designs (”RCH”). It was a natural fit given the relationship we have built with RCH as our marketing, public relations and advertising resource and the extensive design work RCH has provided.”

“RCH is thrilled to expand its client portfolio to include such an exceptional brand of tequila, said Ryan Hagel, owner RCH. When Jim Riley insisted that RCH travel to Amatitán, Mexico with he and his partners, we knew it was an opportunity of a lifetime. Though only a week long, our trip to Amatitán afforded us an intimate setting to learn first hand from the expert farmers their traditional process of making tequila.”

The process followed by Azuñia Tequila is one of pure dedication to craftsmanship. This is not an automated machine run system; their process is a manual hard working process all the way up to the bottling. They fill six bottles at a time, with each bottle being inspected and sealed by two different workers. Talk about quality control.

RCH takes the same hands on approach when working with clients, regardless if it’s a new client or a new product for an existing client. “We are dedicated to learning and understanding the process or significance of each product in order to produce the appropriate content for each project. Whether its images for websites or written content for marketing materials, when given the chance to build a library/database of information our clients can use for years to come, we welcome the opportunity to do so,” stated Hagel.

“We look forward to building upon the websites solid foundation, as Azuñia continues to grow, by driving more interest to the site with future enhancements focusing on consumers and distributors,” stated Hagel.

RCH will always look for new and innovative ways to help our client’s gain position in the marketplace and build additional brand recognition, whether via the internet or through marketing materials, etc., their success is our success.

“We are extremely pleased with the product that RCH has produced for us. We look forward to working with them as we continue to enhance and expand the website and launch additional products in the future,” stated Riley.

About RCH Designs

RCH Designs, located in a 6,000 sq foot facility in Huntington Beach, CA, is a full service photography studio, marketing/advertising specialist, concept development, consulting, public relations, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com.

For More Information on RCH Designs:

Terra Hagel, RCH Designs

714-842-9899, terra@rchdesigns.com

About Intersect Beverage

Intersect Beverage, located in Newport Beach, CA, imports premium tequilas. Executives, Jim Riley and Kirk Gaither, have more than twenty years experience in the spirits industry. Intersect Beverage is committed to delivering the highest quality brands and products to every client, employing the best management and sales team in the industry involving each individual in the success of the company and its partners. Dedicated to redefining the spirits industry, having fun while delivering only the finest quality products to the market.

Intersect Beverages’ products include:Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco (perfect choice for a refreshing Azuñia margarita), Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts).

Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled. Regional’s portfolio includes: Regional Blanco, Reposado and Añejo.

Each brand delivering a distinct flavor for all to enjoy!

To learn more about Azuñia Ultra-Premium Tequilas and to download a list of Azuñia Tequila cocktails visit www.azuniatequila.com.

NEWPORT BEACH, Calif.–July 21, 2009 -Intersect Beverage, importer of Azuñia Tequila, celebrates the launch of Azuñia Tequila’s distribution in the U.S.

On Tuesday, July 21st, Azuñia Tequila will celebrate the launch of its distribution in the U.S. at Dusk, the nightlife destination from the collaborative efforts of DJ AM and Red Stripe Plane Group located in Caesars Atlantic City. Dan Smith, Regional Sales Manager for Intersect Beverage, is thrilled to debut Azuñia Tequila at such an evolutionary nightclub. “Dusk is a perfect place to discover Azuñia Tequila’s innovative and fun approach to cocktails,” stated Smith.

Intersect Beverage is pleased to partner with Fedway Associates Incorporated for the distribution of Azuñia Tequila in New Jersey. Jim Riley, Chief Executive Offi cer of Intersect Beverage, and Neil Barnett, President of Fedway Associates, have a long history in the industry, which started at a golf outing with PGA TOUR player Peter Jacobsen. “We look forward to building our partnership with Fedway, stated Riley, and welcome future opportunities to work with Neil and his associates.”

Kirk Gaither, President of Intersect Beverage, stated, “New Jersey is a strong market for Azuñia Tequila and we look forward to exceptional sales with our launch in 2009. Our goal for 2010 is to continue a strong working partnership with the Fedway team and our customers in New Jersey as we work together to educate the consumers and bartenders about Azuñia Tequila.”

“We couldn’t think of a better place to celebrate the launch of Azuñia Tequila in New Jersey than Dusk, stated Riley. We are very proud of our product and believe the patrons of Dusk exemplify Azuñia Tequila’s target market.” Dusk is a joint venture by DJ AM and Red Stripe Plane Group. For more information visit www.DuskAC.com.

About Intersect Beverage
Intersect Beverage, located in Newport Beach, CA, imports premium tequilas. Executives, Jim Riley and Kirk Gaither, have more than twenty years experience in the spirits industry. Intersect Beverage is committed to delivering the highest quality brands and products to every client, employing the best management and sales team in the industry involving each individual in the success of the company and its partners. Dedicated to redefi ning the spirits industry, having fun while delivering only the finest quality products to the market.

Intersect Beverages’ products include:
Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco (perfect choice for a refreshing Azuñia margarita), Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts). Azuñia Tequila is currently distributed in New Jersey. Azuñia Tequila is committed to strategically expanding its distribution throughout the United States and beyond.

Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled. Regional’s portfolio includes: Regional Blanco, Reposado and Añejo.

Each brand delivering a distinct flavor for all to enjoy!

To learn more about Azuñia Ultra-Premium Tequilas and to download a list of Azuñia Tequila cocktails visit www.azuniatequila.com.

Please Drink Responsibly

Intersect Beverage:

2801 W. Coast Highway, Suite 387, Newport Beach, CA 92663

Tel: 949-631-2246 Fax: 949-631-6130

email: info@intersectbeverage.com.

Q & A With Jim Riley & Kirk Gaither, Intersect Beverage Partners

Intersect Beverage, a partnership between former Ketel One executives, Jim Riley and Kirk Gaither, is launching its line of authentic, ultra-premium tequila, Azuñia Tequila, to the marketplace this summer. Created in the heart of Mexico’s Tequila Valley, Azuñia starts with aged Weber Blue Agave, which grows harmoniously for 8 to 10 years in the sun-drenched fields surrounding the small town of Amatitan. In partnership with one of the oldest agave-growing families in the Jalisco Region of Mexico, Azuñia Tequila is produced with a long line of heritage and tradition behind it. Intersect’s initial imports will include Azuñia Tequila made from 100 percent Weber Blue Agave in the following three varieties: Platinum Blanco, Reposado and Añejo.

Visit azuniatequila.com for more information.

Favorites

• Bar in Newport Beach, Calif. area:

J & K: Javier’s Newport Coast

• Hobbies/Interests:

J: Like a true Southern Californian, extreme sports! Climbing, wakeboarding, snowboarding and surfing…I even raced in the Baja 1000!

K: Great, now I sound like the boring one! I love to golf, cook, and I have a passion for mixology and wines. And, my two-year-old son keeps me pretty busy too!

• Web site:

J: www.thefader.com & www.fandango.com

K: www.nightclub.com & www.tequila.net

About Jim and Kirk

• Education Background:

J: My education was developed from spending time on the streets gaining hands-on experience. We worked hard to elevate ourselves in the industry.

K: I spent some time at a hotel and restaurant school at Oklahoma State. My working education has been in restaurants and the wine and spirits industry.

• First Job:

J: Working for Grandpa at his sandwich shop, the “Quickie,” in Newport Beach, Calif.

K: Busboy in a restaurant in Oklahoma City

• If I weren’t enjoying an Azunia Tequila cocktail, I’d drink…

J: A Coors Light or a Jack & Coke

K: A Billy Club (Reposado and club soda with lime) or a lemon drop from the Bellagio in Vegas

In the Beverage Biz

• An inventive marketing campaign in the beverage industry:

J: The way Red Bull came to market when they expanded to the United States. They gave away a lot of product and did a great job of marketing themselves.

K: I think one of the most inventive campaigns that people still remember are the old Absolut ads. From the umbrellas on the beach in the shape of the bottle to Absolut taxicabs, their marketing left a mark and resonated with people. They couldn’t always tell you the brand, but they knew the bottle shape. I’ve always remembered that, whether it was greatest or not…

• How the industry has evolved since I started in it:

J: Since I started, it has become more like work and less like everybody says it used to be. Senior managers talk about the old days when they used to have a good time. It got serious, and we are trying to help bring the business back to what it used to be -fun. We are part of the entertainment industry, and it’s gone from fun to way too serious.

K: Shareholders are now running the larger companies. So, the companies are driving boxes rather than image and quality. Also, the word ‘partner’ has gotten overused, and it’s a very lost art that Jim and I believe in 100 percent. We are a partner to everyone we do business with and look for great partners. That means we make sure we are doing the right things for us and the customers, distributors, etc.

• Trend in the industry that bears watching:

J: The continuation of mixology and where cocktails are going. It’s exciting because they’ve moved beyond vodka drinks. And it’s not just a few bartenders; there are very talented bartenders in every city. Kirk and I bounce around to different cities to find bartenders with talent in the least likely locations.

K: The tequila category is worth watching 100 percent. The premium to ultra premium category is the one to watch as consumers get more educated…The cocktail hour is back, and now that customers are getting more educated, if they get bad cocktails, they don’t go back to that location.

All About Intersect Beverage

• Talk about the transition from Ketel One to Intersect…

J: My boss, Bill Eldien, at Ketel One did a very good job preparing me for my future in this industry. I was extremely comfortable to move on from Ketel One to start my own business. I am eternally grateful for what I learned there, especially the contacts we made. The biggest lesson I learned is to be passionate with our brand and the level of respect that attitude garners. We hope we can emulate where Ketel One was when they started – a small, family-owned brand that focuses on quality and what we are giving our customers.

K: When we found products that had a real tradition and a true family behind it, those were important factors in officially making the transition.

• What prompted you to take the leap and feel confident there was a place for a new, premium tequila brand in the marketplace?

J: From a business standpoint, we liked the artisanal side of tequila. We are passionate about mixology and the cocktail culture, so once we found this caliber of tequila we were excited. We saw it as a once in a lifetime opportunity that we either did or did not seize. We seized it with no question.

K: We watched the trends everyday, saw the tequila category growing and knew the market was ready. When Jim and I sat and tasted blends, we kept coming back to one blend. We looked at each other and gave each other ‘a look,’ as we so often do…we knew that this was the product. That helped push us over the edge.

• How closely involved are you with the distilling process, the harvest ing, the field workers, etc. in Mexico?

J: Kirk is standing here with a coa [the tool used to cut the leaves away from the pina, the core of the agave plant] in his hand if that explains anything! Kirk and I have spent a lot of time in Mexico getting to know our partners down there. We’ve spent time in the field, been around the process, learned to press and cook the pinas, been at the factory. We are involved in the process from start to finish. One of us heads to Mexico as often as possible.

• Impact of Azuñia on economy in the Jalisco, Mexico area?

J: Here’s a story that can help answer that…Typically, the distillery shuts down during the holidays, but this past November, we were spending a lot of money down there. So, we put about 30 people to work for a few extra weeks before the holidays. I received a phone call letting me know how grateful those people were to be able to work the extra hours and how they felt the project was blessed. It thrills me to no end to have an opportunity to give people jobs as a result of our new product. We are hoping we can sell enough to employ people in Mexico and in the United States. We look forward to being able to provide fulltime work on a regular basis in Mexico.

• Why use natural fermentation as opposed to using commercial yeasts to speed up the process?

K: Natural yeast is indigenous to the region. Everything we do is as natural as it can be. Natural fermentation allows flavors to come through so you can really taste what the tequila tastes like. It’s natural to that plant. Some distilleries use commercial yeast, but we prefer natural fermentation to show off its true flavors.

Q & A With Jim Riley & Kirk Gaither, Intersect Beverage Partners Continued…

• Difference between Azuñia and the bigger tequila brands?

K: One major difference is that we use a small-batch method. We are not producing hundreds of thousands of gallons at a time. There’s a very large commercial process with other producers. We are very hands-on, and our folks are actually bottling six bottles at a time by hand. We have a family, a heritage and a tradition behind every part of our process.

J: As far as the tasting notes, we’ve got a nice flavor profile, but it’s not that strong finish down your throat where you get a burn that many people associate with tequila. That’s what excited us.

• Talk about the agave nectar trend. Is it a trend, in fact, or here to stay?

J: We see the business potential in agave nectar and the variety of uses for it, as a retail product as well. In our area, agave nectar is even showing up at coffee shops to use as a sweetener or in retail stores on the specialty aisle. Agave nectar just makes a better cocktail.

K: From a mixology standpoint, it’s here to stay. Bartenders are always looking for something that truly mixes and blends with the spirit that doesn’t have the sweetness such as simple syrups and triple sec. Bartenders, as well as consumers, really want as natural a product as possible to enjoy great cocktails.

• Favorite Azuñia cocktail?

J: Paloma (see recipe)

K: Azuñia Margarita (see recipe)

• How are you marketing Azuñia and whom are you targeting?

J: The 25-35 demographic. It’s predominantly males in the category, but we’d love females to drink our product as well. We have continued to believe in the education process and the quality of a cocktail, so we are launching our products through bartenders and consumer events.

• Where and when can a consumer find Azuñia?

J: We are launching this summer. We have had a very favorable response so far and very complimentary phone calls from previous partners. It goes back to our nimble approach of business…we rely on Kirk’s expertise to change our business model to make it work and adapt for each state, distributor and customer so we can be successful. We don’t need to be inhibited by traditional rules.

K: We will be in all classes of trade where we can be sold – restaurants, chain stores, resorts, casinos, etc. Right now, we know for sure we will be in California, Arizona, Colorado and New Jersey…and more states are in the works.

• Any new products in the works for Intersect Beverage?

J: I’ll say this…Intersect Beverage is poised to run five brands that are all upscale and possess the qualities we expect in our brands.

RECIPES

Jim’s Favorite Azuñia Cocktail: Paloma

Glass: Old-Fashioned

Garnish: Lime Wedge

2 oz. Azuñia Platinum Tequila

1 oz. Freshly Squeezed Lime Juice

Squirt® (grapefruit soda)

Dash of Sea Salt

Moisten the rim of the glass with the lime wedge and salt the rim. Add a dash of sea salt to the bottom of the glass and fill with ice. Add limejuice and tequila. Top off with Squirt® and garnish with a lime wedge.

Kirk’s Favorite Azuñia Cocktail: Azuñia Margarita

Glass: Pint Glass

Garnish: Lime Wedge

2.5 oz. Azuñia Platinum Tequila

1 oz. Azuñia Organic Agave Nectar

1 oz. Water

2 oz. Freshly Squeezed Lime Juice

Sea Salt (optional)

Combine all ingredients in an ice-filled cocktail shaker. Shake vigorously for 5 seconds and pour into a sea salt-rimmed glass. Garnish with a lime wedge.

*For a different variation, try it with Azuñia Reposado Tequila.

CHEERS!